The consulting services of Strategy Sanity are multi-faceted and can be tailored
to any need —
Strategies, Programs, and even presentations can be analyzed and developed.
Numerous Marketing and writing services are available.
Extensive experience is the basis of many More abilities as well.
In the technical arena, our strength is in embedded Processors, microcontrollers,
digital signal processors, core processors, multi-core processors and their embedded
applications in electronic equipment.
Traditional Market Research is performed in conjunction with Objective Analysis.
Feedback from the analysts at Strategy Sanity follows...
Some important things to remember:
China is a centralized government society. It has been forever. Free independent
thought and marching to your own beat "isn't encouraged." So if the word goes out,
"you will design with CNP (China Nationalist Processor)" then one guesses there will
not be a lot of wandering designs.
Given the chance to use an existing microprocessor instruction set architecture (ISA),
including an on-the-bargain-rack MIPS, or to design a brand new architecture that
is all your own, who wouldn't opt for a shiny new architecture? x86 has roots in
the 1970's (a decade you young'uns may not know about). ARM got started a few years
later in the very early 1980's. MIPS, SPARC, etc. are also long-in-the-tooth RISC
(ref the history books). Most proprietary arch's are also very old. Yes, there are
C-cores, and Godsons, Long<something>, but those are knock-offs or sporadic architectures.
I don't get the feeling China (if we can speak of the country as one unified mass
with a single purpose) is interested in picking the best existing architecture and
ecosystem. It feels a lot to me more like they're wanting to take their massive human
capital and applying it to designing a new processor architecture that might take
advantage of all the latest and current concepts in processors and system designs,
rather than picking up whatever a long evolution has left at the doorstep. Renesas
did this designing their RX architecture recently and it's pretty neat and clean.
Wouldn't all of us as engineers, knowing what we know now, love to start with a clean
sheet of paper and lay out a new processor architecture that can comprehend all the
needs of control, integer, floating point, SIMD, graphics, video, networking, signal
processing, etc. in one grand architecture, blended nicely with current memory structures
and even considering manufacturing process technology, without the baggage of backwards
And somebody show me where China has been enthusiastic about embracing or paying
for outside IP. They're looking for a showcase, their own architecture, and this
sounds like it. (Don't you remember the Olympics?)
Now, we also all know how extremely difficult the task ahead would be to be successful
(and "extremely" isn't a big enough word for it), but did I mention centralized government,
control, and massive manpower? China is a huge country with a huge self-contained
Or maybe they'll try to twist an existing architecture for their own purposes, but
other than left-to-right ASCII text versus vertically-oriented, more symbolic characters
I can't imagine what's different about China's needs in a processor architecture
than what the rest of the world needs.
Me, I'm a huge fan of the open market, free choice, and competition. But China is
its own world.